TellsOctober 31, 2026
The Little Mono Labels
Tiny uppercase monospace type in the corners is the fastest way to make a page look designed. It's also the clearest sign a machine designed it. Here's the rule we use.
Chris Johnston5 min read
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TellsOctober 30, 2026
Everything in a Box
Hairline borders, rounded cards and bento grids make any layout look organized. When every idea gets its own box, the page stops saying which idea matters.
Chris Johnston4 min read
TellsOctober 29, 2026
The Hero Formula
Pill badge, gradient headline, one line of subcopy, two buttons, a strip of grey logos. You've seen this hero a thousand times this year. Here's how to break it on purpose.
Chris Johnston4 min read
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