In short
Pulse is a newsletter built as a site, not a PDF. Each month's issue has its own theme, a message from the CEO, product and regulatory updates, events, and lighter pieces. A content director sends a Word document; by the end of the day it is a published, designed, linked issue and it has gone to the list. Seven consecutive issues shipped same-day.
01The client
How Heathos talks to the agencies that sell its products.
The same Heathos as Moon. Pulse is what changed, what is live in which states, what to know before open enrollment.
02What we designed
A format, a workflow, a link back.
The issue format.
A modular monthly layout with themed visuals, sections that repeat (CEO message, agent essentials, regulatory and market updates, calendar), and sections that vary (a puzzle, a spotlight). A print-friendly open-enrollment checklist that agents keep on their desks.
The workflow.
Markdown source per month, a documented process for the next issue, and an agent that turns the director's document into the month's pages, generates the visuals, and sends the issue when it is approved. The turnaround has been the same day for every issue so far.
The link back.
Every issue links to the product references in Moon, so a claim in Pulse and a claim in a sales brief come from the same source.
03What it shows