In short
Every insurance site is built by insurance people for insurance compliance. Plannix was built the other way: emotional clarity over compliance theater, a guided conversation over a quote form. A five-question Coverage Coach replaces the quote button. Coverage is organized by what just happened in your life. Every insurance term on the site has a hover definition in plain English.
01The problem
Insurance shoppers are afraid.
They expect to be trapped, spammed, and judged, and the first screen of most sites confirms it: deductibles, metal tiers, a form asking for a phone number before it has said anything useful.
02What we designed
A conversation instead of a form.
Coverage Coach.
Five conversational questions. How do you usually use healthcare? What matters most to you? What is going on right now? How much surprise cost could you handle? Then, and only then, a few details so we can show real options. The lead form is the exit, not the doorway.
Life events.
Turning 26. Lost my job. Having a baby. Self-employed. Retiring early. New diagnosis. Coverage organized the way people think about it, which is also how they search for it.
Cost stories.
What an ER visit, a birth, a broken arm actually costs under different plans. Honest comparison, no marketing.
The glossary.
Every term (deductible, MOOP, special enrollment period) has a plain-English definition. Hover a word anywhere on the site and a card explains it and links to the full entry. Marketing rolled it out by reviewing the copy, one term at a time.
The reassurance.
Three lines under the hero: takes about three minutes; no obligation, your info stays private; this will not affect your credit. Tiny. Load-bearing.
03What it shows
The five percent, applied to a customer-facing product.
No carrier logos in the hero. No jargon above the fold. A prototype that became the product because a real person used it and it worked.
The glossary hover on this site, the one that just explained the word prototype, is the same mechanism, ported from Plannix.