the five percent

In short

The sliver of every rented tool a company actually uses. Everyone uses a different five percent. The rent is for the other ninety-five.

The old observation was that most people use five percent of a big office suite, and everyone uses a slightly different five percent. It was a joke about bloat. It is now a plan.

Because software can be written to order by agents in days, the five percent can be built. A company does not need the whole tool; it needs the four screens it opens every day, and those four screens can be exactly right for how that company works.

Month one maps the five percent while it builds the first job. Which tools, which features, how often, by whom. The map says what to build next and what to keep renting for now.

Example

What it looks like.

the-five-percent.mdplain text

Of a large CRM: contacts, deals, one pipeline view, one report. Of an email platform: one template, one list, send. Of a scheduler: the calendar and the reminder. That is the five percent.

What it looks like.

Read next.

See this in your own company.